Can they “save” us from free market principles?
Monthly Archives: January 2009
Data Sharing Rules In Display Advertising
It’s pretty clear to most of us the future of direct marketing is online. If true, it’s logical to assume traditional direct marketing principals will migrate online. This means all aspects of direct response, data, hygiene, enhancement, segmentation, analytics, campaign management and optimization will develop online counterparts. However, it appears the regulatory environment for onlineContinue reading “Data Sharing Rules In Display Advertising”
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