Entrepreneur, Capitalist, Warrior
Dave Linhardt is a serial entrepreneur with 18 years of direct marketing experience in both online and offline channels. He’s been a corporate executive, a marketer, a solutions provider and a pioneer in developing new direct marketing models.
David got his marketing stripes at Procter & Gamble, the inventor of modern-day brand management. David invented the Digital One Rate program at AT&T Wireless, creating $1.5 billion in enterprise value and transforming the wireless industry. After turning around a $60 million division at Experian, David helped get Yesmail, Inc. to profitability for the first time in its history. After a successful sale to InfoUSA, David left Yesmail to start Maverick Direct Marketing as a pure startup. With only $5K in total investment capital, David grew Maverick 202% per year with 48 months of consecutive profitability. Today, David leads Life Phase Media, an innovative developer of break-through direct marketing models that combine technology, data and analytics.
David has a BS in Chemical Engineering from Purdue University and an MBA from Harvard Business School. David and his family live in the Chicago area.
Dave Linhardt: An Entrepreneur's Story 